The World-wide Halal Meals Market place - Using a Wave of Progress

Halal certification

The literal indicating of the Arabic word 'Halal' is permissible. It is used in reference to foodstuff and drinks that are permissible for Muslims under Islamic Regulation, as described in the Koran. It lays down recommendations specifying what foodstuff can be eaten as properly as the approach of planning, addressing mostly meat products and animal tissue. For instance, the Islamic kind of slaughtering animals requires killing by a minimize to the windpipe, carotid artery and jugular vein.

Muslim shoppers now add to a expanding demand from customers for substantial good quality and diverse Halal foodstuff. The Halal certification is a issue for the one.6 billion global Muslim populace since a lot of Muslims reside in non-Muslim greater part nations around the world in which Halal-qualified foodstuff is at times hard to locate or in which the authenticity of the certification may be questionable.

Growth potential

What is driving the rapid growth in the Halal food market?

Increase in Muslim inhabitants

According to research introduced in 2015, Muslims presently make up about a quarter (23.two p.c) of the international populace. The study additional states that the rise in the Muslim populace is because of to a younger demographic - many Muslims stay in nations with minimal median ages like Indonesia, India and Pakistan - and on-heading enhancements in toddler mortality rates. With the rise of the Muslim buyer, food-provider chains this sort of as KFC and Nando's now have Halal shops, while Pizza Express utilizes Halal rooster and supermarkets in Europe are stocking up on frozen Halal food items.

Higher disposable income

Escalating income stages among the Muslim inhabitants are fuelling desire for new and differentiated Halal meals. A expanding Muslim population as well as financial development in countries with big populations of Muslims makes this a lucrative section to spend in. For example, the combined disposable cash flow of an American Muslim in 2012 amounted to USD98 billion.

Expanding recognition and need

The awareness aspect is at play for the two the Muslim as well as non-Muslim inhabitants. The former is turning out to be increasingly conscious of their spiritual obligations although some authorities think that the latter are envisioned to change towards Halal foods due to increasing considerations about unhygienic and harmful foods. For instance, Halal meat accounts for about 15 per cent of whole meat revenue in the United Kingdom (two.6 billion British lbs), which is significantly higher than the proportion of Muslims in Britain (which is approximately five for each cent).

Non-foods Halal marketplace chances

Halal items are not all relating to meat. The evolving life-style and enhance in acquiring powers of Muslims indicate that there is developing demand for products that conform to Islamic dietary rules. As the Halal sector proceeds to broaden outside of the foodstuff sector there are many industries that stand to benefit which contain:

Cosmetic and private treatment

Much more buyers are conscious that cosmetics might have alcoholic substances or merchandise derived from animals forbidden by Islam. According to 2013 data, the Halal cosmetics and private treatment market is well worth approximately USD13 billion with an annual progress rate of 12 percent.

Pharmaceutical and health care

Halal pharma and healthcare products are in demand from customers not just from Muslims but also from non-Muslims who price wellness goods that do not damage the physique in the extended-term. That is why industry gamers are prepared to adjust components and producing methods to cater to this desire. As at 2013, the Halal pharmaceutical marketplace was believed at USD34 billion - and increasing.


Lately attaining reputation, this variety of tourism refers to hospitality services and items in accordance with Islamic practices. Historically, Halal tourism has been generally linked with umrah, hajj and pilgrimage. The altering tastes of Muslims for travel locations, increasing affluent middle-class customers and increase in degree of interconnectivity make vacation convenient. This puts the Halal tourism industry at USD137 billion in 2014.


Trend homes in Paris and Milan have discovered the commercial likely for Muslim women's clothes that respects religious sentiments however incorporates factors of good flavor and fashion. In accordance to a report in 2012, the Muslim vogue market would be equal to halal ingredients if 50 % of the Muslims' across the globe (one.6 billion) put in USD120 on apparel every year.


Halal logistics also has distinct likely for expansion. This involves paying out near consideration in the source chain in which the integrity of the product is maintained from the farm to the desk of the client. An intercontinental Halal logistics standard is therefore critical. According to 2014 info, this industry is projected to expand at a Compound Yearly Development Rate (CAGR) of 12.6 for each cent to attain about USD539 million.

Principal Halal marketplaces

As the Halal market emerges as a new growth sector, a expanding customer base and enhanced expansion in distinct locations will give rise to far more competitiveness. The crucial areas where growth likely is apparent consist of:


With almost one particular billion Muslims or shut to two thirds of the world-wide Muslim inhabitants, Asia is at the forefront for Halal products. Asia's Halal industry has been mainly pushed by India, Malaysia, Pakistan, Indonesia and China. With nearly 1 billion Muslims or shut to two thirds of the global Muslim inhabitants, Asia's Halal market place has been mainly driven by India, Malaysia, Pakistan, Indonesia and China.

With nearly a single billion Muslims or near to two thirds of the worldwide Muslim inhabitants, Asia's Halal market place has been mainly pushed by India, Malaysia, Pakistan, Indonesia and China. This market is worth roughly USD420 billion (in 2013) and is increasing speedily. Some of the crucial international locations in the Asian location that have been environment the route for the regional Halal market place are:


The country with the world's premier Muslim populace is, unsurprisingly, a huge Halal merchandise marketplace, believed at USD10 billion annually in 2013 and looking at yearly development of 7-ten per cent.


Malaysia's Halal marketplace was valued at USD1.nine billion in 2013. A essential contributor to the country's financial development, the Halal sector is projected to add up to five.8 for every cent of the nation's Gross Domestic Product (GDP) by 2020, up from two for each cent in 2013.


Pakistan's share of the worldwide Halal foodstuff market place in 2013 was a dismal .26 per cent of the USD440 billion overall. No question this is due to the fact Pakistan makes a lot of its foods domestically, with no a great offer of Halal food import and export. Nonetheless, Pakistan has wonderful potential to turn out to be a Halal foodstuff hub. This is due to its big Muslim population as well as its strategic geo-financial situation, which provides it obtain to 40 million Muslim consumers across the Central Asian republics and Afghanistan.


Thailand has turn out to be the world's fifth premier Halal foodstuff producer - it has a 5.6 per cent share of the worldwide Halal foods marketplace, valued at USD5 billion every year. The Thai government's continued efforts to strengthen the Halal business resulted in the institution of the Halal Common Institute of Thailand in 2003 to make sure appropriate advancement and certification for national Halal food. These expectations comply with Islamic legislation as properly as international foodstuff quality standards.Thailand has grow to be the world's fifth greatest Halal foodstuff producer.

Center East

The Halal foodstuff industry in the Center East was well worth about USD20 billion in 2013. The Center East imports 80 per cent of its foodstuff requirements, making it a main segment for global Halal foodstuff. Yearly food imports are projected to double from USD25.8 billion in 2010 to achieve USD53 billion in 2020 - with total Halal meat imports exceeding one million metric tons every year.


The burgeoning European Halal food marketplace has created several Western nations around the world just take discover. Large grocery stores in the United Kingdom like Sainsbury's, Morrisons and Tesco offer Halal meals ranges at chosen retailers, spanning categories which selection from baby food to Halal meat.

Difficulties in advance

The world-wide Halal foodstuff sector seems to present many enterprise options. What street blocks must buyers hold in brain?

International Halal normal

The absence of a one unified international Halal regular is a dampener to sector progress. Every nation has differing certification specifications due to the presence of various Halal authorities. A international Halal regular and certification program would provide assurance to shoppers, decrease the want for a number of certifications, expedite item advancement and reduce the supply chain cycle time.

New Muslim shoppers

As at 2011, approximately sixty for each cent of the global Muslim populace was beneath thirty years of age. The median age in Muslim-majority nations is predicted to get to 30 by 2030. This youthful technology will demand from customers a diverse assortment of Halal consumer items and companies to meet their lifestyle aspirations in accordance with their faith. The preferences of these customers can also be anticipated to evolve more than time, pointing to the need to have for innovation.

Halal integrity from 'farm to table'

Keeping integrity during the Halal offer chain has turn out to be a main worry for Muslim shoppers, with fraudulent Halal certification and physical contamination of foods merchandise on the increase. Hence, provide chain integrity demands to be protected right from the position of animal slaughter and which includes the transportation, storage to the managing of Halal products.

Human capital

There is a scarcity of experienced personnel in the Halal industry. In addition, numerous market gamers have considerable area to grow in regard of creation performance as nicely as innovation.

What lies forward?

As market gamers race to seize a share of the USD700 billion global Halal foods market place, opposition will rise. This will area a premium on effectiveness, high quality and variety in the many years ahead. The Halal certification should be witnessed as just the starting of the method of developing aggressive gain.

The Halal food market will also grow to be far more assorted, both geographically as nicely as in conditions of acquiring electricity and that's why buyer sophistication. For example, the sale of Halal food in the U.S. has been on the increase, looking at a 70 per cent enhance because 1995. In Russia, 2011 noticed the production of sixty five,000 tons of Halal meat. China is also emerging as a Halal market place, with more than 23 million Muslims dwelling there.

Previously mentioned all, the African continent is broadly acknowledged to be the Halal merchandise market place of the future, due to a huge and developing buyer foundation of African Muslims as effectively as brisk financial expansion in the continent. For instance, Kenya has about 150 businesses running with Halal certification from the Kenya Bureau of Halal Certification.

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